Kumar, whose new Pizza franchise which will be delivering Pizza 2 - The Villa in Dolby Atmos as well, said that the cost of mixing the sound in this new format is hardly 20% more than the regular affair. In India Superstar Rajinikanth’s Sivaji 3D was the first Indian film to use Dolby Atmos but the other big announcement at the event revealed that Ilayathalapathy Vijay’s Thalaivaa will be coming out in the same format. He was categorical in saying that the earlier incremental developments in surround sound technology could offer only a minimal shelf-life but the Dolby Atmos is the definite next generation.ĭolby Atmos is not restricted to any specific genres as a wide range of titles such as Life of Pi, The Hobbit, Man of Steel and The Wolverine have embraced and employed the technology. Reddy said that Dolby Atmos offered the sound that they were looking for all this while. The CEO of SPI Cinemas Kiran Reddy’s efforts to offer nothing short of the absolute best to his guests has resulted in Chennai earning the recognition of the single city with the most Dolby Atmos enabled screens in the world, making it a movie-goers paradise.
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The latest technology offers content creators total freedom to position their sonic ideas effectively with a full hemisphere to play around with. It will be able to achieve a dynamic, dramatic, natural and realistic output while giving a fully immersive viewing experience to the audience. The major focus of the event was to communicate the teaming up of SPI Cinemas with Dolby to enable 37 screens across their theatres with the latest groundbreaking technology that is the Dolby Atmos.Īccording to Pankaj Kedia, Country Manager of Dolby Laboratories India, Dolby Atmos will be a game changer and a far cry from the earlier surround sound technology.
Dolby Laboratories and SPI Cinemas invited the press earlier today, 12 th June 2013, to announce some developments that are set to redefine the way movies are presented to the audience.
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